MUSE AUDIT
Pricing intelligence for beauty, wellness & aesthetics pros

See where you stand.
Know exactly what to do.

Independent salons lose $3,000+ a year to underpricing. Your free Muse Score shows where you stand. The Muse Plan shows exactly which services and what to charge.

Get My Free Score →
Free forever · No credit card · Delivered in minutes
The Muse Plan dashboard displayed on a laptop in a boutique beauty studio workspace
How it works

Share your services. Get your Muse Plan in minutes.

Fill the form or drop a screenshot of your menu. We scan your local market across pricing, visibility, and reputation. Your interactive Muse Plan lands in your dashboard — here’s what it looks like.

01
Share your services
Form, screenshot, or CSV
02
We analyze your market
Pricing, visibility, reputation
03
Get your interactive Plan
Dashboard with templates
Muse Audit · Muse Plan
Sarah Mitchell Hair Studio · 80205 · April 21, 2026
62 / 100
Muse ScoreFree
You’re in the bottom 30% of hair salons in your zip code.Free
Pillar breakdownFree
48
Pricing
72
Visibility
66
Reputation
Where you’re leaking money$11 Plan
ServiceYourMedianGapAnnual
Balayage$165$210-$45-$4,200/yr
Full Highlights$145$175-$30-$2,800/yr
Women's Haircut$65$60+$5
Gloss / Toner Add-on$25$35-$10-$900/yr
$6,840 estimated annual revenue leaked from pricing gaps aloneFree
At $11, this audit pays for itself 622 times over.
Top action$11 Plan
Raise your balayage base price from $165 to $195 (still below the local median of $210) to recover an estimated $2,800/year. That’s one change, this week.

This sample shows content from both tiers. Free Muse Score: composite score, pillar scores, peer ranking, services-below-market count, and aggregate leak estimate. Muse Plan ($11): exact dollars per service, named competitors, Top Action, and done-for-you templates.

What goes into your Muse Plan

Every audit is tailored to your vertical — hair, nails, med spa, or tattoo & piercing — and pulls real, local data from the platforms that actually drive salon discovery, bookings, and reputation.

The typical gap: 80%+ of independent salons charge below their local market median for at least one service, and industry data shows a 5–10% pricing adjustment is usually achievable without losing clients. Your Muse Plan shows you exactly which services, and by how much.

Search & Discovery

Social Presence

Booking Platforms

Benchmarks

All stitched together by AI into your interactive Muse Plan — with templates you can send Monday morning.

How your Score becomes your Plan

Every gap your Score reveals, your Plan fixes

Whether you run a hair studio, nail salon, med spa, or tattoo shop — your Plan is built from your specific data.

Pricing

Your Score reveals the pricing gap. Your Plan closes it with exact $ recommendations and ready-to-send templates.

Your free Score shows
  • Your pricing pillar score (0–100)
  • Aggregate annual revenue leak estimate
  • How many services sit below the local median
Your $11 Plan turns that into
  • Service-by-service breakdown — your current price · local median · gap · annual recovery
  • Named local competitors — see exactly which salons nearby are charging what
  • Price announcement email, SMS, and Instagram caption with your new prices merged in
  • In-chair script for handling client questions at the appointment
  • Booking platform update guide (Vagaro / Fresha / Booksy / Square / GlossGenius)

Visibility

Your Score reveals where you're invisible. Your Plan tells you exactly what to add to show up in Google, Instagram, TikTok, and AI search.

Your free Score shows
  • Your visibility pillar score (0–100)
  • Google reviews + social presence (Instagram + TikTok) vs. local peers
  • AI search readiness signal
Your $11 Plan turns that into
  • Local SEO analysis — top keywords you should rank for + where you stand today
  • AI Search Optimization — how you appear in ChatGPT, Google AI Overviews, and Perplexity, with copy to improve
  • Google Business Profile completeness checklist
  • Instagram + TikTok bio optimization
  • Schema markup + FAQ content for AI discoverability
  • 4-week posting cadence with caption starters

Reputation

Your Score reveals your reputation trajectory. Your Plan hands you the templates and targets to turn it around.

Your free Score shows
  • Your reputation pillar score — rating, review count, velocity
  • Weak-pillar callout naming the biggest opportunity
Your $11 Plan turns that into
  • Post-appointment review request SMS + email templates
  • Response templates for positive AND negative reviews
  • Velocity target to match the top quartile in your zip
  • Review automation setup — where to plug each template in
Bonus
Your Plan lives in an interactive dashboard with copy-paste templates, a checkable action list, and a $5 re-audit option — built from your specific data.
Pricing

Start free. Upgrade anytime.

Muse Score
Freeforever
no card required
Everything you get free, forever:

Pricing

Pricing pillar score and how many services sit below local market median
  • Pricing pillar score (0–100)
  • Number of services priced below local market median

Visibility

Visibility pillar score and Google reviews + Instagram + TikTok presence
  • Visibility pillar score (0–100)
  • Google reviews + Instagram + TikTok presence

Reputation

Reputation pillar score, star rating, and review counts
  • Reputation pillar score (0–100)
  • Star rating + review counts

Overview

Composite Muse Score, peer ranking, weak-pillar callout, annual revenue leak estimate
  • Composite Muse Score (0–100)
  • Peer ranking — see where you stand
  • Weak-pillar callout
  • Estimated annual revenue leak
Get Your Free Muse Score →
Muse Plan
$29$11one-time
Launch pricing — first 100 customers · regular price $29
pay once, keep forever
Everything in Muse Score — PLUS the exact fixes for every gap it reveals:

Pricing

+ Added
Service-by-service breakdown + named local competitors + templates + scripts + booking platform guide
  • Service-by-service breakdown — your current price · local median · gap · annual recovery, for every service you offer
  • Named local competitors — see exactly which salons nearby are charging what
  • Price announcement email, SMS, and Instagram caption (with your new prices merged in)
  • In-chair script for client questions
  • Booking platform update guide

Visibility

+ Added
Local SEO + AI Search Optimization + Google/Instagram/TikTok bio guidance
  • Local SEO keyword analysis + easy-win opportunities
  • AI Search Optimization (ChatGPT, Google AI Overviews, Perplexity)
  • Google Business Profile + Instagram + TikTok bio optimization
  • Schema markup + FAQ content recommendations

Reputation

+ Added
Review request templates + response templates + velocity targets
  • Post-appointment review request SMS + email templates
  • Response templates for positive AND negative reviews
  • Velocity target to match top quartile in your zip

Action Plan

+ Added
Interactive dashboard + checkable action list + PDF + $5 re-audit
  • Interactive Plan dashboard you can return to anytime
  • Copy-paste templates with one click
  • Prioritized action checklist sorted by revenue impact, with effort estimates
  • Direct links from each action to its template
  • Downloadable PDF
  • Re-run anytime for $5 (recommended every 90 days)
Get the Muse Plan — $11 →or see a sample plan →
Common questions

Before you decide

What's the difference between the Muse Score and the Muse Plan?+

Your free Muse Score diagnoses where you're leaking money — across pricing, visibility, and reputation. The Muse Plan is the prescription: for every gap your Score reveals, you get the exact fix — recommended new prices, pre-written client emails, posting templates, review request scripts, and a prioritized action checklist sorted by revenue impact built from your specific data.

Why is the Muse Plan only $11?+

Launch pricing for our first 100 customers. After that, the price returns to $29. We're using these early Plans to refine our Score → Plan mapping and gather feedback — you get a deal, we get the validation. Your Plan is delivered as an interactive dashboard you can return to anytime, with a $5 re-run option baked in so you can track progress every 90 days. Once we hit 100 customers, the launch price ends and the standard $29 takes effect.

Can I run a new audit later?+

Yes — re-audits of the same business are $5, available anytime from your dashboard. We recommend running one every 90 days to track your progress and catch new market shifts. If you've made adjustments to your services or pricing, you can update your info before the re-run; if nothing's changed, it's one click.

What does AI Search Optimization mean?+

When potential clients ask ChatGPT, Google AI Overviews, or Perplexity 'best balayage in [city]' or 'where should I get my hair done near [zip],' do they hear about you? Your Muse Plan probes those AI engines with relevant queries about your business and shows you exactly where you appear — and where you don't. We then give you the specific copy, schema markup, and FAQ content to add to your website so AI engines can find and recommend you.

Where does the pricing data come from?+

We scrape real, public pricing data from competitors in your zip code — Google Maps listings, Yelp, booking platform public pages, and Instagram. It's the same data your clients see when they compare prices.

How accurate is the analysis?+

We benchmark against the local median — the middle of your market, not outliers. For major metro areas, we have deep data. For smaller markets, we cast a wider net across your region. Every report includes the number of competitors analyzed so you can gauge confidence.

I already know my competitors' prices.+

Maybe for a few services. Most operators track one or two competitors casually — not the full market across every service. The audit benchmarks every service you offer against the local median and shows the annual revenue impact of each gap. That's where the insight is.

What if it says I'm priced fine?+

Then you'll know — and that's valuable too. But your Muse Score covers more than pricing. You might be priced well but invisible online, or have great visibility with a low review count dragging you down. The audit shows the full picture across all three pillars.

Is this a subscription?+

No. One payment, one report, keep it forever. If you want a fresh audit later (say, after you've raised prices), you can buy another one whenever you're ready. Paid audits include a 90-day re-audit credit so you can see how your scores change after you take action.

My pricing is complicated — tiers, add-ons, lengths. Can you handle that?+

Yes. The form has a details field on every service where you can list tiers and add-ons. Or upload a screenshot, CSV, or paste your booking-page link and we'll parse it for you.

Can I text in my services instead of using the form?+

Not yet — text intake is on the roadmap. Drop your email on the waitlist card at the bottom of the start page and we'll email you when it ships.

Ready when you are

Find your pricing leaks in minutes.

Free Muse Score forever. Muse Plan for $11 (regular price $29).

Get My Free Score →
No credit card · Delivered in minutes